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Snooze and Sniff
On-site SEO
Local SEO
& Brand Growth

Snoozeandsniff.com

SEO Optimization & Digital Branding for Dog Breeder Website

Snooze and Sniff is a reputable nationwide dog breeder based in Port Orchard, Washington, specializing in Australian Labradoodles with a strong reputation across the Seattle area and beyond. Our work focused on strengthening their digital presence through advanced SEO, structured content, and ongoing brand development, including blog creation, programmatic SEO, and local visibility strategies tailored for long-term growth.

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Client

Snooze and Sniff

Date

April '2023

Services

SEO Optimization, Programmatic SEO, Content Strategy, Blog Development, Local SEO, Digital Brand Management

Technology

WordPress Customisation, SEO Strategy, Elementor Pro, Responsive Design Optimization

Sector

Dog Breeder

http://snooze-and-sniff-dog-breeder-website

Solutions Implemented

Full-Scope SEO and Digital Presence Strategy

For Snooze and Sniff, we delivered a multi-layered SEO and content strategy designed to enhance nationwide visibility while reinforcing trust at the local level. Our work included technical optimization, full content structuring, and the creation of a dedicated blog platform to showcase the breeder’s expertise. In parallel, we implemented programmatic SEO to target all U.S. states and built a consistent brand presence through strategic link building and local SEO efforts.
To meet these goals, we delivered a comprehensive digital transformation project:

Blog Design & Development

Designed and launched a dedicated blog on a subdomain, with a clean layout and optimized UX for content consumption.

Web Content:

Created clear, conversion-focused copy to present services effectively and guide users toward fast quote requests.

Onsite SEO Optimization:

Built content around structured keyword clusters, aligned with search intent and modern AI-driven engines.

Semantic SEO:

Built content around structured keyword clusters, aligned with search intent and modern AI-driven engines.

Blog Content Strategy

Defined topics and writing structure to enhance keyword coverage and provide high-value, educational content.

Offsite Link Building

Created strategic backlinks to build domain authority and support organic rankings in a competitive local market.

Local SEO & Citations

Managed Google Business Profile, structured local citations, and boosted map visibility through regional targeting.

Google Business Profile

Ongoing management and content updates to maintain high rankings across 30+ keywords in the local 3-pack.

Digital Brand Management

Strengthened online presence through offsite SEO, brand consistency, and content positioning.

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Objectives and Challenges

This project aimed to position Snooze and Sniff as a trusted national breeder while highlighting their expertise and personal approach. We focused on building a strong, lead-generating digital presence supported by a structured content and SEO foundation.
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OBJECTIVES

  • Build a strong online presence that reflects the breeder’s values, quality, and national reach.
  • Clearly communicate expertise, ethical practices, and Snooze and Sniff’s unique differentiators.
  • Generate qualified leads from both local and nationwide audiences.
  • Support long-term growth through scalable content and search-focused architecture.

CHALLENGES

  • Structuring a blog that logically covers all key topics while remaining fully SEO-optimized.
  • Designing the blog to educate visitors and simultaneously guide them toward inquiries and conversion.
  • Balancing local SEO with national reach through state-specific content without duplication.
  • Creating unified messaging and tone across informational, service, and brand-focused content.
+ 0 % Traffic Increase
Since 2023
+ 0 Keywords
Ready to Rank
+ 0 % Keywords
Ranking in top 10

Results and Impact

Since 2023, Snooze and Sniff has seen steady growth in search visibility, lead quality, and overall brand presence. The ongoing strategy continues to expand reach, improve keyword performance, and support a trusted, scalable digital identity.

  • Consistent increase in organic traffic through structured content, optimized blog strategy, and technical improvements.
  • Broader keyword reach, stronger local and national presence, and improved authority across key platforms and search channels.
  • Enhanced SEO structure leading to faster indexing and improved search engine visibility.
  • Increased visibility across Seattle and surrounding areas through service-location SEO.
  • Boosted engagement through a blog strategy focused on search intent.
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Diana’s Web Digital Agency builds high-quality, custom websites and online stores shaped by industry research and strategy. Each project is crafted for performance, SEO optimizations, and AI-driven search engines optimization, delivering a professional online presence that stands out in every detail.

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